With the growing popularity of eCommerce, many firms are searching for ways to optimize their packaging and packaging process in order to maximize productivity. Businesses must have the best packaging procedure possible as more orders come in and customer expectations around deliveries change.
But how does that happen in practice?
Improving your packing process can have a variety of benefits for your clients. In this post, we'll look at how to increase the quality of your packaging and, as a result, the consumer experience.
Emphasis on Ergonomic Packing
Your product packaging should be simple to handle and unbox for both your employees and customers. Staff and employees will appreciate packaging that is simple to sort, store, and pack. Packing your products in time-consuming packaging could result in delays, damaged products, and a terrible client experience.
Customers want packaging to be made in such a way that they can open and use the product quickly and efficiently. Nothing is more frustrating than being eager to utilize a product but having to fight your way through the packing to get to it.
It's the same of buying scissors and then needing scissors to open the package.
Keep it practical and reasonable.
Other considerations for ergonomic packaging include how to grasp and handle the container, its size, the packaging's outside, and product access. Consider the visual design and signals you can use to help with each of these aspects. This could incorporate unboxing instructions or grooves to make handling easier.
Packaging should be tested and optimized.
The success of ergonomic packaging is determined by how it is used. If you're not sure if your packaging is doing its job, get some feedback! Try to gather a broad group of clients and employees to test out the packaging's many functions. In order to better understand how to improve your own packaging, ask for examples of appropriate packaging for similar products.
You may, for example, have them examine the weight of the package, how easy it is to access the goods, and whether they can unbox it quickly and efficiently. The more testing you can undertake on a regular basis, the better your packing will be and the whole experience will be.
Create the most efficient packing area possible.
When you've nailed the packaging itself, it's time to think about the actual packing procedure. What is the packing process like, how fast are orders packed, and how does the packing space look? In an ideal world, you'll be able to construct a packing 'flow' that makes it simple and straightforward to pack everything together. You can draw inspiration for your packaging station design from a variety of sources.
So, how does your packing area flow if your packaging process comprises putting the product in a box, adding branded tissue paper, and a thank you note?
If the boxes are in one corner and the thank you notes are in the other, it's safe to assume that personnel are taking their time gathering all of the supplies. As a result, packing is inefficient, and order fulfillment rates should be higher.
To maintain your packaging area completely equipped and ready for your packaging process, keep a good stock of critical supplies on hand and set up auto-ordering or other methods.
Wherever possible, choose sustainable materials.
Businesses and customers are accountable for implementing sustainability into their lives as we become more aware of our impact on the environment. As a company, one step in the right way is to use recycled and recyclable packaging whenever possible. Reduced packaging, particularly plastic and other materials, is another technique to improve packaging efficiency.
This has a significant impact on order fulfillment and customer perceptions of your brand. More benefits accrue to businesses that can include these sustainable components into their packaging and pass them on to their customers. This is a simple way to demonstrate customers that you care about their beliefs and what matters to them. It's also a method to take a closer look at your own company and implement eco-friendly steps to lessen your environmental impact.
Automate the process
Automation is a vital option to consider for packaging efficiency solutions for firms trying to innovate and thrive. Automation solutions have grown dramatically in recent years, and there are now more solutions than ever to handle important logistical difficulties.
Larger organizations can employ automation to take over warehouse tasks, but small businesses can also adopt small-scale solutions. Packaging, labeling, and other operations can be automated to some level to save personnel time on time-consuming jobs. Complex warehousing procedures are also automated, and it can be adjusted as needed.