In this part of the guide we will talk about:Definition of Phone Number List objectives , quantitative and qualitative.Selection of the appropriate social networks .Content dissemination channels .Definition of objectives for the content strategy Our content strategy on Social Networks must Phone Number List have an end, a purpose; For this, it is important to answer this question: what do I want to achieve with this series of actions? The responses can be many and varied (loyalty, increased sales, reputation, visibility,...) An epicenter must emerge from our response around which all Phone Number List the decisions we make will revolve (selection of Social Networks, tone of communication, frequency publishing content, etc.)
Among the quantitative elements for our Phone Number List objectives we can find:Number of followers/fans. Number of visits to our website.Number of conversions (sales).Number of leads (acquisition).Level of engagement (participation)of our Phone Number List critical mass.Within each of the available Social Networks, this list becomes Phone Number List even larger ( Twitter retweets, Facebook likes , LinkedIn recommendations , Google+ +1 …).
These indicators, by themselves, do not offer Phone Number List any type of information, but contextualized in a content marketing plan and with the Phone Number List appropriate analysis tools, they can give you an idea of the impact or success that you are having on your followers or on your target within social networks.On the other hand, when we talk about Phone Number List qualitative indicators in a content strategy on Social Networks, we can refer to some such as: Level of satisfaction of our customers. Reputation enhancement .